= ABOUT =

We are Formidably Impressed, a crass + cordial greeting card company.

This little shop was founded in 2016 by two hustlers from Honolulu, Gavin and Cherish.

Their combined love of well-built old-school machinery, funky fresh lettering, and snarky asshole humor lead them to collaborate on a couple of letterpress printed greeting cards. The first two cards sold so well that they decided to partner on up thus forming Formidably Impressed.

During the thick of the pandemic in 2020, along with their individual families growing, Gavin and Cherish made the tough decision convert their letterpress printed greeting cards to flat-printing. As analog junkies they were pretty bummed, but this pivot was much needed for the continuation of Formidably Impressed.

Their card sayings are inspired by their everyday verbiage and their designs draw inspiration from lettering of vintage advertisements and signage from old Hawai'i. All of the products they offer are items used often within their home and work life.

= MEET THE DREAM TEAM =

  • Gavin Murai of Formidably Impressed

    Gavin Murai

    Lettersmith + Design

    Gavin, the lettersmith, currently resides wherever the plane lands, the bus stops, or he lays his head. Much of his work is a visual archive of his upbringing in Hawai'i, has an affinity for the 1950′s, and travels throughout the world.

  • Cherish Fuller of Formidably Impressed

    Cherish Fuller

    Design + Jane of All Trades

    Cherish, an all around baddie originally from Honolulu, studied Design and Printmaking in the Pacific NW. She enjoys a good cuppa, arranging flora, playing video/board games, and biking around town.

  • Sean Delaney of Formidably Impressed

    Sean Delaney

    Wholesale Director

    Sean, the sales guy, has a background in all things people-facing: from film and theatre to hospitality and more. He is half-Brazilian, fluent in Portuguese, a video gamer, performer, and mythology aficionado.

OUR ECO STORY

Our greeting card paper and envelopes are sourced from a sustainable paper mill in the United States and we are pretty proud of it! Our greeting cards and shipping materials are made from recycled paper and our card packaging and labels are compostable. We are continually researching to source our materials and packaging from like-minded manufacturers with sustainable and environmentally practices.

= PRESS =

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